adidas 4DFWD is the latest innovation in adidas’s line up of running shoes.

 

I worked on the campaigns for the two latest 4DFWD editions (2020 & 2021). The campaigns had 3 separate drops, including an apparel collection.

 

For both campaigns, I created concepts and visual pitch decks for digital activations while also writing the copy for all the digital components of the campaign, including copy for the adidas website, adidas app & push notifications, adidas social channels, CRM, and an external ‘hype drop’ experience where consumers can ‘experience’ the shoe’s technology in the adidas ‘Innovation Lab’.