We centered the 2021 adidas holiday campaign around the"The Joy Of Sport". 

 

To reflect and spark joy of throughout the season, we made sure every part of the campaign (emails, website, in-store signs) reflected tfeel-good vibes. Through fun and vibrant content, playful copy, and beautiful design we ensured a positive interaction for the whole customer journey. 

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I wrote copy for all digital content (website, emails, socials), but also for in-store signs and promotions. I also created content (visual direction & messaging) for digital activations like a 'digital gift-finder' which helped customer track down the perfect gifts for their loved ones.