adidas Ultraboost 22  is designed by women, for women. With the help of 1.2 million foot scans, adidas updated Ultraboost with a complete 360° female fit improvement to help women stride forward with maximum energy return.

 

I created creative concepts and pitch decks for digital activations while also writing the copy for all the digital components of the campaign, including copy for the adidas website, adidas app & push notifications, socials, and CRM.