​Led the strategy and creative direction for Cargill Veliche always-on social content creation, creating 6 different 'frameworks' that will ensure all content is consistent and on brand in strategy, copy, and visual language. Guided team of designers and animators to create weekly content.

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The Veliche Gourmet Made Easy campaign helps chefs of all levels create show-stopping creations through indulgent yet easy recipes that will impress their customers every time.

 

My work included creating creative strategy, visual/art direction, and copy for all components of this campaign. 

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I managed and guided designers and editors to create a range of assets (copy + visual): 

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- A recipe booklet with 20 recipes from 5 chefs (96 pages).

- 6 Social media reels and posts promoting the booklet. 

- 6 'traditional' adverts.

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