The award-winning Watch Us Move campaign aims to empower women of all shapes, sizes, ethnicities, and ages, by promoting the inclusive adidas Originals Formotion line.

 

My work included concepting visual direction and writing copy for the digital campaign components, mainly for the adidas website, adidas app & push notifications, and CRM.

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On International Women’s Day, we (I wrote copy and worked on visual language for the adidas website) also launched an extension of the Watch Us Move campaign with a behind-the-scenes video and campaign refresh, calling out and thanking all the women who worked on the Watch Us Move campaign.